Ellie bread was a cornerstone of the Cooqi bakery.  It was designed, as its name perhaps suggests (it was named for my then-4-year-old daughter), to appeal to the challenging palates of kids.  Recently, I dusted off the old recipe, upgraded it slightly to 2.0, and found myself newly wowed by how good this bread is, especially fresh from the oven.  Indeed, it was this experience of fresh-from-the-oven bread that first inspired me to develop mixes—I wanted everyone to have access to such heaven!